Successful Growth for CAI in 2016
"2016 proved to be a great year for CAI," reported Gavin Roberts, CAI's Managing Director. "Not only are sales up by 6% on 2015, but we have finished the year exceptionally strong. We have a very good order book that gives us the perfect platform to continue growing in 2017."
From their design and manufacturing headquarters in Abercrave in South Wales, CAI supply a wide range of gauges and instrumentation for the automotive, motorcycle, marine and industrial markets. Classic Smiths Instruments gauges, commonly found on classic cars and motorcycles, are a fundamental part of the CAI business.
"In 2016 we have worked on some very high profile projects such as the Jaguar XKSS. Jaguar wanted to replicate the original XKSS, which featured original Smiths instrumentation dating back to the early 1950s. We could go back to the original Smiths drawings and then design a new gauge incorporating the latest technology," explained Gavin. "We also embarked on the development of Speedometers and Tachometers for the 'E-Type' Jaguar and took our first orders in December 2016."
CAI released a number of new gauges in 2016 including the Proled range. Since the launch at the beginning of the year, the technology has been incorporated into a new range for motorcycles. The new gauge has a simpler billet case and the feedback from customers has been very positive.
Another new release was the Electronic Speedometer for the classic Mini. The new gauge is ideal for customers who have customised the original Mini by changing wheels and gearboxes, and has proven particularly popular in the export market, especially in Australia and Japan.
"Our export business has been one of the key reasons for our growth in 2016. We increased our marketing activity to offset any potential problems due to the political and economic uncertainties of Brexit and in the USA. This resulted in expanding our global distributor network, which we intend to develop further in 2017."
At the beginning of 2016, CAI was awarded the Investors in People Standard. The award was presented at the CAI premises in Abercrave by Welsh Government Deputy Minister for Skills and Technology, Julie James.
"Being awarded the Investors in People Standard in February provided the ideal start for a great year," said Gavin.
During 2016, CAI and Smiths Gauges were a common sight at many of the main automotive and motorcycle shows in the UK.
"The Goodwood Festival of Speed, Busfest, and the London Motorcycle Show at Excel really helped raise the profile of CAI and Smiths. The shows gave us the opportunity to meet with enthusiasts of the old British Marques and gain valuable feedback on what they were looking for. With that valuable feedback we have established a product development plan for 2017."
Gavin is very optimistic about 2017. "We launched 2 new websites [CAI and Smiths] in 2016 and established an online presence with a focused digital marketing strategy. The visitor traffic on both sites has grown monthly since the launch and we foresee this continuing through 2017. As the business grows, we are changing and improving our systems and developing our workforce. We are really excited about the opportunities in 2017."
For further information on CAI and their wide range of gauges, please contact us on:
Phone: 01639 732200
Via the website
Posted by Paul Fears on
30 January 2017 at 12:00 AM